| Menendez rode that centerpiece of his campaign to forge a traditional
Democratic coalition of women and labor, according to an Associated
Press exit poll. Meanwhile, all of the state's incumbent House
members won re-election.
During his victory speech, Menendez said the win will help
in "changing the direction in America."
"Everyone should know this about me: Every single hour
of every single day for the next six years I will dedicate myself
to earning your trust and making you proud," Menendez said.
He touched on Kean's tactic of portraying him as corrupt, thanking
voters for "rejecting the politics of personal destruction."
Ethics, the issue that dominated Kean's campaign, found a sympathetic
ear for many voters, including those who elected his opponent,
but proved insufficient to overcome a Democrat's advantage in
a state that has not elected a Republican to the Senate in 34
years.
During a brief concession speech, Kean told his supporters
that he would "continue working in the New Jersey Senate
to change the way in which the public's business is being conducted."
Former Gov. Tom Kean Sr., the father of the losing candidate,
said his son faced "a terrible headwind" of anti-Bush
sentiment.
"My feeling is, any other year he would have won,"
the elder Kean said.
But Seton Hall University political scientist Joseph Marbach
said Kean Jr. may have gone too negative for voters.
"He walked a fine line and as some point, started to turn
voters off," Marbach said. "You get portrayed as the
one who's the mudslinger and voters start to tune it out."
The campaign's themes were both simple and cutting.
Kean unceasingly criticized Menendez's ethics, pinning many
of his attacks on the senator's rental of a home he owned to
a nonprofit organization for which he then helped obtain federal
funds. The organization's records reportedly were subpoenaed
by the U.S. attorney, leading Kean to label Menendez as "under
federal criminal investigation," something the incumbent
vehemently denied.
The claims did appear to get some traction, however. Although
one recent poll showed Menendez with a 10 percentage-point lead,
most gave the incumbent only single-digit leads in a Democrat-leaning
state that last sent a Republican to the Senate in 1972.
The national Republican Party took notice, airing $4 million
in ads against Menendez and sending Arizona Sen. John McCain,
former President George H.W. Bush and Vice President Dick Cheney
to help.
Menendez, who voted in 2002 against sending troops to Iraq,
painted Kean as a future mouthpiece for the Bush administration.
While the challenger echoed Menendez's call for the resignation
of Defense Secretary Donald Rumsfeld, Kean did say he would
have voted to send troops overseas.
The point was significant in New Jersey, where polls have shown
President Bush's approval sinking and increasing discontent
over the war. The state has more unaffiliated voters than registered
Democrats and Republicans combined.
National Democrats spent $4 million on Menendez's behalf, adding
to the money advantage he held throughout the race. As of mid-October,
Menendez had $3.15 million to spend, compared to Kean's $1.67
million. Among the notables who campaigned for Menendez were
former President Bill Clinton and Sens. Hillary Clinton and
Barack Obama.
Lineage also played a part.
The 38-year-old Kean appeared numerous times on the campaign
trial with his father, the former governor and 9-11 Commission
chief. Their family boasts five colonial governors, two U.S.
senators and a congressman. The elder Kean served two terms
as governor and is still revered for his bipartisan style of
governing.
Menendez, the 52-year-old son of immigrants who left Cuban
before he was born, is only the sixth Hispanic to ever serve
in the Senate.
Gov. Jon S. Corzine last year tapped Menendez to fill the final
year of his own Senate term, making Menendez the first minority
lawmaker to represent New Jersey in the Senate.
Trained as lawyer, Menendez grew up in a Union City and was
the first in his family to go to college. His political career
started at 19 when he was elected to the school board; he first
was elected to Congress in 1992.
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